PROFESSIONAL EXPERIENCE

SUSAN G. KOMEN FOR THE CURE
Director, Affiliate Strategy & Planning – September 2010 to February 2012
Manager, Affiliate Strategy & Planning – March 2009 to September 2010

• Developed, implemented, and evaluated strategies to build the capacity of Komen for the Cure’s 120 independently-incorporated domestic Affiliates. Guided initiatives that impacted the Affiliate Network, and created training programs, support resources, and communication strategies to assist Affiliates as they worked to fulfill Komen’s promise to save lives and end breast cancer.
• Directed Affiliate training efforts, including overseeing the annual planning and execution of five training events with an average of 1500+ total participants. 
• Served as chief architect of annual forum for Affiliate Presidents and Executive Directors that routinely received 95%+ approval rating. 
• Managed department and project budgets totaling $2.4M+ while ensuring fiscal responsibility with donor funds, as illustrated by the development of a new training stipend distribution policy that more equitably disbursed funds while saving the organization approximately $55,000. 
• Served as departmental lead on the Komen Leadership Conference, assisting with the development and marketing of annual conference for 1000+ of the organization’s constituents.
• Co-managed organization-wide assessment and planning project engaging hundreds of Komen constituents in an effort to determine ways to increase community impact across the country.
• Led cross-functional committees and working groups specific to Affiliate initiatives.
• Provided strategic guidance and direction on the development and refinement of Affiliate-targeted materials, including handbooks, presentations, and webinars.
• Drafted Affiliate communications, including executive correspondence, newsletter articles, project overviews, and network-wide alerts.
• Managed two direct reports, multiple contractors, and several vendors and agencies. 

 

Manager, Marketing – April 2007 to March 2009
Branding Analyst – October 2004 to April 2007

• Managed the strategic direction and day-to-day functions of Komen for the Cure’s paid and public service advertising efforts. Upheld the integrity of the Komen brand by providing counsel, guidance, training, and support to constituents (Affiliates, partners, sponsors, vendors, media, etc.) and the general public. Managed marketing opportunities that required cross-departmental integration, ensuring opportunities were fully leveraged to achieve the organization’s business objectives. 
• Played key role in the planning and implementation of an internal and external rebranding campaign in conjunction with the organization’s 25th anniversary, including helping to design and deliver transition support resources.
• Managed advertising creative development process, from initial RFP development through final delivery of online, print, and TV materials.
• Managed organizational print, online, and TV public service announcement campaign which resulted in more than $7.5M+ in donated advertising space in FY 2009.
• Oversaw the design, creation, and rollout of “Brand Central,” an online brand management system.
• Oversaw annual budgets in excess of $3M.
• Managed one direct report and one contractor as well as multiple agency relationships.
• Received the Komen Cup, a peer recognition honor given in acknowledgment of extraordinary accomplishments that are outside normal job responsibilities and expectations. 
   

ZEKO MEDIA
Sales Representative – July 2002 to October 2004
Sales Assistant – October 2001 to July 2002

• Prospected leads, developed and maintained client relationships, and handled advertising sales for multiple magazines, including titles published by Disney Publishing and the National Geographic Society. 
• Achieved nearly $500,000 in additional billings, an increase of 174% over the previous year.
• Developed a new, profitable regional advertising section in FamilyFun magazine.
• Designed sales materials, created and presented client-specific advertising proposals, produced share-of-market reports, conducted competitive analyses, and composed business correspondence.
• Organized client events, coordinated exhibit booth, and served as spokesperson at industry trade shows.
• Recruited, hired, and managed interns and part-time laborers, and performed office management duties including purchasing, accounting, and technology support.

 

COMMUNITY SAFETY INSTITUTE
Curriculum Development Consultant – May to December 2003

• Assisted with the development of teaching curricula and presentations.

• Proofed, edited and/or designed materials for the International Association of Court Officers and Services and the U.S. Department of Homeland Security Office of Domestic Preparedness.
   

 

EDUCATION

BBA, MARKETING, BAYLOR UNIVERSITY (WACO, TEXAS), MAY 2001

• Graduated Magna Cum Laude; Recognized as “Outstanding Student in Marketing”
• Member of Gamma Beta Phi and Beta Gamma Sigma honor societies
• Member of the Student Involvement Board 

 

 

VOLUNTEER ACTIVITIES

HAMILTON PARK PACESETTER MAGNET PARENT TEACHER ASSOCIATION EXECUTIVE BOARD 

• Treasurer - June 2022 to May 2023
• President - June 2022 to May 2022 (Received 2020 Honorary Life Membership Award)
• Fifth VP, Communications - June 2018 to May 2020
• Treasurer - June 2016 to May 2018 (Received 2017 Volunteer of the Year Award)
• Hospitality Chair - June 2014 to May 2016
   

RICHARDSON HUMANE SOCIETY

• Animal Foster Volunteer - 2021 to 2023
   

RICHARDSON ISD

• Parent Safety Committee - 2022
• Community Bond Steering Committee - 2020

 

VALLEY VIEW HOMEOWNERS ASSOCIATION BOARD OF DIRECTORS

• President - October 2009 to September 2010
• Secretary - September 2008 to October 2009